Choosing sustainable clothing isn’t just an ethical decision – it’s a powerful way to show your brand values and connect with your audience on a deeper level.
Doing business in the 21st century requires more than simply generating profits, as consumers put more importance on non-financial data. From corporate social responsibility (CSR) policies to reducing carbon emissions, companies are more conscious than ever of the impact they have on the planet.
To reflect the growing demand from our customers, Promotional Clothing UK has developed a wide selection of sustainable clothing. Here’s why making the switch to ethical and environmentally friendly garments is a smart move for your brand.
Make a positive environmental impact
Sustainable clothing is made using processes and materials that reduce the amount of harm done to the environment. By choosing the following garments, you’re helping to protect the planet while promoting your company:
- Organic: made from organically grown cotton without harmful pesticides or chemicals.
- Recycled: reduce textile waste and conserving resources.
- Ethically sourced: ensures fair treatment of workers and responsible supply chain practices.
Vegan and cruelty-free clothing
Vegan-certified clothing means they contain no animal-derived materials and haven’t been tested on animals. Vegan and cruelty-free merchandise allows you to align your workwear with principles that many of your customers share and value.
Strengthen your brand identity
Sustainable clothing is more than a trend – it’s an important statement. Eco-conscious clients will appreciate your brand’s dedication to ethical practices. It’s an excellent way to build loyalty, attract new supporters and stand out from the crowd. Furthermore, your staff will appreciate your ethical efforts and will be more likely to inform and educate your current clients and potential customers.
Meet growing demand
Your customers are actively seeking greener alternatives, so you need to ensure that your company meets strict environmental and ethical standards. By purchasing sustainable clothing, you can demonstrate your brand values to attract an increasingly environmentally aware audience.
Combine style with substance
Sustainable clothing looks just as good as it feels. Whether you require t-shirts, hoodies or caps, here at Promotional Clothing UK, we offer a wide range of eco-friendly products that don’t compromise on quality or comfort. Plus, you can personalise them using eco-responsible printing methods.
While you understand the importance of sourcing sustainable clothing for your next workwear order, how can you tell what garments are ethically sourced? Below is a list of some of the leading bodies that enforce clothing standards.
Cascale
Formerly known as the Sustainable Apparel Coalition (SAC), Cascale is a global non-profit alliance empowering collaboration across the consumer goods industry to tackle climate change and support low-paid workers. Cascale’s data-driven approach drives measurable progress, such as a 45% reduction of greenhouse gas emissions across its members by 2030.
Cascale aims to unite brands, manufacturers, governments, academics and non-profit members through a shared vision.
Visit https://cascale.org/
Fair Wear Foundation
Established in 1999, Fair Wear has an ambitious mission to improve working conditions in the clothing sector. Stakeholders include brands, factories, workers, trade unions NGOs and other industry influencers. The organisation aims to promote change by providing practical support to ensure workers play a part in improving and monitoring their conditions. Clothing workers have a right to be well-informed and represented, with the means to raise concerns when their rights are violated.
Visit https://www.fairwear.org/
Organic Content Standard
The Organic Content Standard (OCS) applies to any non-food product containing 95 to 100 percent organic material. The standard verifies the amount of organic material in a final product by tracking the flow of raw materials. OCS is a voluntary global standard that sets the criteria for third-party certification of organic materials and chain of custody.
OSC encourages farmers to go organic, helping companies verify their claims, and gives the clothing industry a tool to verify the organically-grown materials.
Visit https://textileexchange.org/organic-content-standard/
PETA – Approved Vegan
Vegan fashion covers products that do not contain leather, fur, wool, skin and other animal-derived fabrics. There is a growing demand for cruelty-free and animal-friendly clothes, and the PETA-Approved Vegan logo is a way of recognising ethical manufacturers. More than 1,000 sustainable clothing suppliers use the logo, helping ethical consumers to shop with confidence.
Visit https://petaapprovedvegan.peta.org/
OEKO-TEX Standard 100
This standard shows that a garment is free from harmful substances, thus setting the benchmark for textile safety from the source to the finished product. Meeting the standard requires items of clothing, including every thread and button, to be tested against a list of over 1,000 substances to ensure it is harmless to humans. The certification complies with international requirements and regulations.
Visit https://www.oeko-tex.com/en/our-standards/oeko-tex-standard-100
AMFORI – BSCI
The term Amfori BSCI is short for the Amfori Business Social Compliance Initiative that provides a recognised methodology for identifying and remediating risks in global supply chains. The certifying body requires members to adopt a common Code of Conduct to improve policies and practices, such as purchasing contracts to perform business more responsibly.
These principles apply to all industry sectors and comply with international regulations (e.g. International Labour Organisation, Organisation for Economic Co-operation and Development, United Nations Guiding Principles on Business and Human Rights).
Members have access to high-quality social audits and other monitoring activities that assess 13 performance areas to help businesses identify, prevent, mitigate, account for and remediate labour risks as well as adverse human rights impacts in your value chain.
Visit https://www.amfori.org/en/solutions/social/amfori-bsci
Begin your sustainable clothing journey today
Have you been convinced to source sustainable clothing for your company? While this might seem a big step for your brand, here at Promotional Clothing UK we make it easy to choose certified organic, recycled, vegan and ethically sourced garments that reflect your brand’s values.
Feel free to explore our collection on our website, or contact us today to get a quote or to learn more about our garments. Let’s make corporate merchandise that matters – for your employees and for the planet.
