
When you are representing your company, branding and image are crucial – which is why we have put together an essential guide for events and exhibition clothing.
Here at Promotional Clothing UK, we support many clients in the ‘mice’ (meetings, incentives, conferences and exhibitions) sector – a significant part of the UK’s hospitality industry. According to recent data published by Horizon, the UK ‘mice’ market generated a revenue of USD 88.4 million in 2024 and is estimated to hit USD 142.5 million by the end of the decade. The average annual growth is 8.3%.
In terms of revenue, the UK accounted for 10.2% of the global ‘mice’ market in 2024. Germany is the fastest growing regional market in Europe and is projected to reach USD 228.5 million by 2030.
We understand the demands of the industry and offer customised exhibition clothing to help your team leave a lasting impact. Whether you are a first-time exhibitor or a seasoned events professional, our experts have compiled the following advice:
Professional appearance
From outdoor country shows to indoor industry conferences, custom-branded apparel such as polo shirts and waterproof jackets provides your team with a uniform, polished look. This right garments create a strong, cohesive brand image and enhances trust among potential clients or partners.
Ensure every member of your team has the latest version of your workwear and are prepared for the wort of the British weather.
Maximise brand visibility
Events are often crowded and competitive. Branded clothing makes your team instantly recognisable, ensuring your company name and logo are visible throughout the venue, not just at your stand. Consider ordering exhibition clothing with logos on both the front and back so potential clients can easily find you in a crowd.
Foster team spirit
When every member of your team arrives wearing coordinated clothing, it builds a sense of unity and professionalism. A uniform also makes employees more approachable to event attendees, improving networking and engagement opportunities. When attending events, directors and owners should wear the same corporate clothing as other employees, to further promote unity and trust.
Memorable marketing
Competition prizes or giveaways like branded caps, t-shirts, or tote bags make fantastic promotional tools. Your exhibition clothing acts like walking adverts, keeping your business branding visible long after the event ends.

Exhibition clothing options
Promotional Clothing UK stocks a wide range of affordable, quality garments ideal for the events industry, including:
- Polo shirts – ideal for exhibitors and event staff; smart, comfortable and customisable.
- T-shirts – great for casual networking events or giveaways.
- Jackets and fleeces – perfect for outdoor expos or team uniforms.
- Caps and tote bags – cost-effective promotional gifts that extend your reach beyond the event floor.
In a world where sustainability is becoming a key factor in decision making, choosing eco-friendly promotional clothing can give your brand a competitive edge. At Promotional Clothing UK, we offer a variety of garments made from organic cotton, recycled materials and fabrics that are certified as vegan and ethically sourced. By opting for sustainable apparel, you show a commitment to corporate responsibility – something that resonates with both clients and event attendees. Plus, it adds a meaningful talking point at your stand or during networking opportunities.
Once you have settled upon the type of event clothing you require, you need to choose the best option for printing your design. Promotional Clothing UK provides high-quality techniques to ensure your branding looks its best:
Embroidery: durable and professional, perfect for polo shirts and outerwear. Embroidery adds a textured, high-end finish that conveys quality and reliability. It’s particularly suitable for corporate and formal event environments where appearance matters.
Screen printing: great for bold, simple designs in larger quantities. Screen printing offers vibrant colours and excellent longevity, making it ideal for logos, slogans, or graphic elements that need to be seen from a distance. It’s especially cost-effective for bulk orders.
Digital printing: ideal for intricate logos and colourful designs. Digital printing allows for fine detail and colour gradients, enabling the reproduction of complex branding elements with precision. It’s the best choice when your design includes multiple colours or photographic imagery.
Whatever you choose, our team is on hand to help you choose the method and garment for your specific event needs.
Plan ahead – event clothing strategy
To make the most of your event presence, it’s crucial to plan your promotional clothing well in advance. Here are some key tips:
- Start early: begin planning at least six to eight weeks before your event to ensure ample time for choosing products, approving designs and allowing ample time for production and delivery.
- Style choices: spend time considering the tone and audience of your event when choosing styles and materials. A corporate conference may suit polos and jackets, while a creative expo might lean toward t-shirts and hoodies.
- Order quantity: in our experience, it’s always better to have a few spare garments than risk running short, especially if you’ll be using giveaways or expect last-minute team additions.
- Long-term investment: choose timeless designs and colours so leftover items can be reused for future events. Avoid including specific event names and dates in logo designs, as this will render them useless once the occasion is over.
- Professional advice: our team at Promotional Clothing UK can guide you through product selection, sizing and design choices to ensure everything aligns with your brand goals.
Need help with your exhibition clothing?
As the event clothing professionals, here at Promotional Clothing UK we make it easy for you to create high-quality, custom band merchandise. Browse our website to explore our full range of products and request a quote today.
Do you need some guidance? No problem, feel free to email us at sales@promoclothinguk.co.uk or call 020 7199 8552 – we would love to help you design the perfect products to promote your band!